Widex Allure: Powerful W1 Chip, Zero-Delay Processing, and Real-Time AI.

A girl painfully removing her earphone
Widex Allure: Key Features & Benefits
Feature Category Technology Specifications User Benefits
W1 Chip • 4x faster processing speed
• 4x more memory
• Integrated single-chip architecture
• Faster response to changing environments
• More sophisticated sound processing
• Better overall performance
Allure PureSound • ZeroDelay technology (0.5ms processing)
• 4.3dB better speech intelligibility
• Integrated with advanced features
• Natural, artifact-free sound quality
• Reduced listening fatigue
• More realistic sound experience
Speech Enhancer Pro • 52-band spectral analysis
• 15-channel optimisation
• Fast & slow-acting components
• Clearer conversations in noisy places
• 92% of users prefer in noisy situations
• 96% report less noise annoyance
Adaptive Dynamic Feedback Controller • Adaptive frequency shifting technology
• Variable by frequency, size, and speed
• Extended fitting range
• No whistling or squealing sounds
• No compromise in sound quality
• Better performance with open fittings
Enhanced Sound Classification • 11 sound environment classes
• New beat detector
• Improved environmental controllers
• Automatic adjustments to your environment
• No need to manually change programmes
• Better identification of music vs. speech
Dedicated Streaming Compressor • Independent management of streaming
• Separate from microphone input
• Adaptive gain control
• Consistent audio streaming volume
• No fluctuations when environment changes
• Better phone calls and music experience
Widex Allure App • Real-time AI and machine learning
• Global user data for personalisation
• Customisable interface with adjustable font size
• Personalised sound adjustments
• Quick adjustments for specific environments
• Easy-to-use controls for all users
Connectivity • Bluetooth streaming for iOS and Android
• Hands-free calling for iPhone
• LE Audio compatibility (Auracast-ready)
• Stream calls, music, and media directly
• Answer calls without touching your phone
• Future-proof for upcoming audio technologies
Battery Life • 25 hours on a single charge
• 7 hours of streaming
• Standard Desktop and Charge N Clean options
• All-day wear without recharging
• Plenty of streaming capacity
• Convenient charging and maintenance

Widex Allure: Revolutionary New Hearing Aids Coming to Liverpool Hearing Centre

 

 

Introducing the New Widex Allure: A Breakthrough in Hearing Technology

 

Liverpool Hearing Centre is thrilled to announce that we'll be among the first in the UK to offer the revolutionary new Widex Allure hearing aids. Launched in the UK on March 27th, these innovative devices represent a significant leap forward in hearing technology, offering unparalleled sound quality and speech clarity.

 

As we prepare to welcome this cutting-edge technology to our practice, we're excited to share what makes the Widex Allure so special and why it might be the perfect solution for your hearing needs.

 

 

Key Takeaways

  • Widex Allure offers crystal-clear speech without compromising environmental awareness
  • New W1 chip provides 4x faster processing and 4x more memory than previous models
  • Speech Enhancer Pro improves speech intelligibility in noisy environments
  • Adaptive Dynamic Feedback Controller prevents whistling without compromising sound quality
  • Enhanced AI capabilities via the redesigned Widex Allure App
  • Book a £1 comprehensive hearing consultation (normally £100) to try Widex Allure

 

The Power Behind Allure: The Revolutionary W1 Chip

 

At the heart of the Widex Allure is the brand-new W1 chip, which dramatically enhances processing power and speed. This integrated single-chip architecture offers four times faster processing speeds and four times more memory than the previous-generation Widex Moment hearing aids.

 

This powerful new chip allows Widex to consolidate multiple components into one, improving signal processing and enabling more sophisticated speech and noise solutions. The result? A hearing experience that feels more natural and immersive than ever before.

 

 

Five Key Features That Set Widex Allure Apart

 

Widex has developed what they call "Precision Hearing Technology" – a combination of five innovative features that work together to deliver exceptional sound quality:

 

 

1. Allure PureSound with Zero Delay

 

Widex has long been known for its PureSound technology, which processes sound in just 0.5 milliseconds – virtually zero delay. What's exciting about Allure is that they've now enhanced PureSound to work alongside advanced features like directional microphones, noise reduction, and feedback management without sacrificing that zero-delay processing.

 

In clinical studies, Allure PureSound resulted in speech intelligibility that was 4.3 dB better than the previous generation Moment hearing aids, while maintaining the natural sound quality Widex is known for. These were launched almost exactly 5 years ago so we've been waiting for this upgrade for some time.

 

 

2. Speech Enhancer Pro

 

One of the most impressive innovations in the Allure is Speech Enhancer Pro. This system uses a 52-band analysis to identify speech and noise in the environment and separate them before processing through 15 channels optimised for speech intelligibility.

 

The result? In Widex clinical studies, 92% of listeners preferred Allure in noisy situations, with 96% reporting less noise annoyance across different listening environments.

 

 

3. Adaptive Dynamic Feedback Controller

 

Feedback (whistling sounds) has been a persistent challenge with hearing aids, particularly for open fittings. Many manufacturers use aggressive feedback suppression, which often compromises sound quality.

 

Widex has taken a different approach with Allure's Adaptive Dynamic Feedback Controller. Using adaptive frequency-shifting technology that varies by frequency, size, and speed of the shift, this system prevents feedback without impacting sound quality – making it especially beneficial for music lovers and audiophiles.

 

 

4. Enhanced Sound Classification System

 

Allure features an improved sound classification system that can accurately identify 11 different sound environments. A new beat detector has been added to prevent the common problem of misclassifying environmental sounds as music (which would incorrectly deactivate important features like directionality and noise reduction).

 

This enhanced classification ensures the hearing aids automatically adjust to your environment correctly, allowing you to simply wear them and forget about them.

 

 

5. Dedicated Streaming Compressor

 

Allure introduces a dedicated streaming compressor that independently manages audio streaming separately from microphone input. This means when you're streaming music or a phone call, the volume won't fluctuate when there are loud sounds in your environment – providing a much more consistent and enjoyable listening experience.

 

 

The New Widex Allure App: AI-Powered Personalisation

 

The redesigned Widex Allure App offers an intuitive and customisable experience powered by real-time artificial intelligence and machine learning. Unlike some other manufacturers whose AI is pre-programmed, Widex's AI learns in real-time from global user data.

 

This means that when you're in a specific listening situation, the app can suggest adjustments based on what thousands of other users worldwide have found helpful in similar environments. And by keeping the AI processing in the smartphone rather than the hearing aid, Widex preserves battery life while still delivering powerful personalisation.

 

The app features:

  • AI-powered quick adjustments for real-time personalisation
  • Directional focus controls for dynamic listening environments
  • An easy-to-use interface optimised for accessibility
  • Option to increase/decrease font size for better visibility

 

Try Widex Allure at Liverpool Hearing Centre

 

We're excited to be among the first in the UK to offer Widex Allure hearing aids. To celebrate their arrival, we're offering our comprehensive hearing consultation (normally £100) for just £1 to anyone interested in trying these revolutionary devices.

 

During your consultation, you'll have the opportunity to:

  • Experience the natural sound quality of Widex Allure
  • Test the Speech Enhancer Pro in different listening environments
  • Try the new Widex Allure App with its AI-powered personalisation
  • Discuss which technology level would best suit your lifestyle and hearing needs

 

Book Your £1 Hearing Consultation Today

 

Don't miss this opportunity to be among the first to experience the next generation of hearing technology. Contact Liverpool Hearing Centre today to book your £1 comprehensive hearing consultation and free trial of the Widex Allure hearing aids using the code WIDALL.

 

Call us: 0151 676 9608 Email: info@liverpoolhearingcentre.co.uk Visit: 78 Rodney Street, Liverpool, L8 7NL

Offer valid until April 30th, 2025. Subject to availability. We will unfortunately only have a limited number of demos.

Frequently Asked Questions About Widex Allure Hearing Aids

What makes Widex Allure different from other premium hearing aids?
Widex Allure represents a significant advancement in hearing technology with its unique approach to sound processing and speech-in-noise performance. What truly sets Allure apart is its combination of five key Precision Hearing Technologies:

Allure PureSound with ZeroDelay processes sound in just 0.5 milliseconds while now working alongside advanced features like directional microphones and noise reduction
Speech Enhancer Pro uses 52-band analysis to identify and separate speech from noise before processing through 15 channels optimised for speech intelligibility
Adaptive Dynamic Feedback Controller uses innovative frequency shifting that varies by frequency, size, and speed to prevent feedback without compromising sound quality
Enhanced Sound Classification accurately identifies 11 different sound environments with a new beat detector to prevent misclassifying environmental sounds as music
Dedicated Streaming Compressor independently manages audio streaming separately from microphone input for consistent streaming volume

This combination creates what Widex calls "Natural Clarity" – a hearing experience that balances crystal-clear speech with environmental awareness, allowing you to stay effortlessly immersed in your surroundings without being overwhelmed by background noise.
How does the W1 chip improve hearing performance?
The new W1 chip is the powerhouse behind Widex Allure's revolutionary performance, dramatically enhancing processing capabilities compared to previous Widex hearing aids:

4x faster processing speed allows the hearing aids to analyse and adjust to sound environments almost instantaneously
4x more memory capacity enables more sophisticated algorithms and features to run simultaneously
Integrated single-chip architecture consolidates multiple components for improved efficiency and performance
Enhanced power management delivers all these advancements while maintaining excellent battery life

These improvements enable several practical benefits:

• More precise detection and processing of speech in challenging listening environments
• Smoother transitions between different sound environments
• Better coordination between the two hearing aids for more accurate spatial sound
• Support for more advanced features without compromising the signature Widex sound quality

Perhaps most importantly, the W1 chip allows Widex to maintain their industry-leading ZeroDelay sound processing (0.5ms) while now incorporating advanced features that previously couldn't work alongside PureSound technology, such as directional microphones and sophisticated noise reduction.
How does the Widex Allure App use artificial intelligence to improve hearing?
The redesigned Widex Allure App leverages artificial intelligence in a unique and powerful way that distinguishes it from other hearing aid apps:

Real-time learning vs. pre-programmed AI:
• Unlike other manufacturers whose AI is pre-programmed during manufacturing, Widex's AI learns and adapts in real-time
• The system continually collects anonymised data from thousands of users worldwide facing similar listening situations
• This global learning network means the AI gets smarter over time, benefiting from collective user experiences
• The system analyses which adjustments have been most helpful for users in specific environments

Personalised recommendations:
• When you enter a challenging listening environment, the app can suggest adjustments based on what has worked for others
• The AI considers your specific hearing profile and listening preferences when making recommendations
• You maintain control by accepting, modifying, or rejecting suggestions
• Over time, the system learns your personal preferences for different situations

Smart processing location:
• Widex keeps the AI processing in your smartphone rather than the hearing aids themselves
• This preserves battery life in the hearing aids while still delivering powerful AI benefits
• It also allows for more sophisticated AI capabilities than could fit on a hearing aid chip

The app also features an intuitive interface with adjustable font sizes, directional focus controls, and quick access to programme changes, making it accessible and user-friendly for people of all technical abilities.
What technology levels are available, and how do I know which one is right for me?
Widex Allure is available in three different technology levels to match various hearing needs and lifestyles:

Allure 440 (Premium):
• Maximum number of channels and frequency bands for the highest resolution sound processing
• Most sophisticated speech enhancement in all environments, including very challenging noise
• Advanced wind noise reduction for outdoor activities
• Maximum number of automatic programmes and sound classifications
• Full suite of tinnitus management options
• Ideal for active individuals who regularly encounter diverse and challenging listening environments

Allure 330 (Advanced):
• High number of processing channels for detailed sound
• Enhanced speech focus in moderate noise environments
• Good wind noise management
• Multiple automatic programmes
• Standard tinnitus options
• Well-suited for varied social situations with moderate background noise

Allure 220 (Standard):
• Fewer processing channels but still providing good sound quality
• Basic speech enhancement features
• Limited automatic adjustments
• Basic tinnitus management
• Appropriate for quieter, more predictable listening environments

All technology levels feature the revolutionary W1 chip, Allure PureSound, rechargeable batteries, and smartphone app control. The main differences lie in the sophistication of speech enhancement in noise, the number of automatic adjustments, and overall performance in complex listening environments.

At Liverpool Hearing Centre, our audiologists will conduct a comprehensive hearing assessment and lifestyle analysis to help determine which technology level is most appropriate for your specific needs and budget. We can also arrange demonstrations and trial periods to ensure you're satisfied with your choice.
How can I try Widex Allure at Liverpool Hearing Centre?
We're excited to offer a special introductory promotion for Widex Allure at Liverpool Hearing Centre. Here's how you can experience these revolutionary hearing aids:

£1 Comprehensive Hearing Consultation (normally £100):
• Complete audiological assessment to determine your hearing profile
• Discussion of your lifestyle, hearing challenges, and listening priorities
• Personalised recommendations based on your specific needs
• No-obligation demonstration of Widex Allure technology

Free Trial Period:
• Take Widex Allure home for a real-world trial period
• Experience the hearing aids in your everyday environments
• Return for adjustments and fine-tuning as needed
• Make an informed decision with no pressure

Professional Fitting & Support:
• Custom programming to your unique hearing profile
• Real-ear measurement verification for optimal performance
• Hands-on training with all features and the Allure App
• Follow-up fine-tuning appointments
• Ongoing support and regular check-ups

How to Book:
• Call us at 0151 676 9608
• Email us at info@liverpoolhearingcentre.co.uk
• Visit our centre at 78 Rodney Street, Liverpool, L1 9AR
Book a comprehensive hearing tes through our website and use the code WIDALL

This special £1 consultation offer is valid until April 30th, 2025, and subject to availability. We recommend booking early to avoid disappointment.
Author Image

Author: Paul Nand

Paul is a registered hearing aid audiologist and proud co-founder of Liverpool Hearing Centre. With years of experience in the field and an innovative and committed approach to the audiology industry has also led him to co-founding The Hearing Lab Store, the UK's leading supplier of microsuction and audiology essentials.

Follow Paul on LinkedIn

View my LinkedIn profile